How To Calculate Roas Ratio. Second, determine the net income. How to calculate facebook and instagram roas:
Revenue from ad campaign/cost of ad campaign = roas. The roas is a ratio of 5 to 1 (or 500%). Following are some ways to calculate it:
To get a percentage result simply multiply the ratio by 100.
Since roa is a ratio of asset value to income from assets, it’s important to value only the assets generating the income. The roas is a ratio of 5 to 1 (or 500%). Return on ad spend = gross revenue ÷ cost of campaign. Essentially, roas is a ratio between the amount spent on an ad campaign and the total revenue it brought in, tabulated with this formula: