How To Calculate Conversion Rate Facebook. Conversion rate = (conversions / total visitors) * 100% Purchasing / website traffic, website click /.
All you have to do is divide the number of conversions you get in a given time frame by the total number of people who visited your site or landing page and multiply it by 100%. While it’s true that participation on twitter, facebook, and the like is free, your time is not. The good thing about facebook ctr is that they already calculate it for you.
How do i calculate conversion rate?
However, an easy first step to finding out what conversion rate you need to aim for is to calculate it yourself. So if you had 100 people click the link in your ad and 5 convert on your landing page, your conversion rate on facebook would be (5 conversions/100 link clicks) x 100% = 5%. If you want to calculate your landing page conversion rate manually, take your conversion number and divide it by your landing page views. If you’re in the top 25 percent of websites, you have a.