How To Be An Influencer Manager. Most campaigns involving influencers will require constant communication throughout its duration. First and foremost, an influencer marketing manager is responsible for taking an influencer campaign from start to finish.
Some 60% to 70% of the largest advertisers are using influencer marketing and total brand spending on influencer marketing was projected to reach $81.3 billion last year, up 6.7% from $76.19 billion in 2015, according to a study from ana and pq media. 2+ years previous experience in sales and marketing, agency account management or marketing. Track performance on a weekly and monthly basis and.
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Positive results clue the influencer and the manager into the fact that they are headed in the right direction. Some 60% to 70% of the largest advertisers are using influencer marketing and total brand spending on influencer marketing was projected to reach $81.3 billion last year, up 6.7% from $76.19 billion in 2015, according to a study from ana and pq media. Influencer manager is responsible for analysing and attributing marketing campaigns using digital advertising software, google analytics, mobile measurement platforms and internal data. Your influencer manager should be skilled at putting together detailed spreadsheets to keep it all together.